The 'Blackfish' Effect: Brands Move to Defense Mode

The 'Blackfish' Effect: Brands Move to Defense Mode Play

May 14 (Bloomberg) -- Landor Associates' Allen Adamson discusses the impact documentaries like "Blackfish" and "Fed Up" have had on SeaWorld and the sugar industry and explains what companies can do to overcome the negative publicity. He speaks with Alix Steel on Bloomberg Television's "Bottom Line." (Source: Bloomberg)

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