The Cockroach of Mass Media: Why Radio Has Survived

The Cockroach of Mass Media: Why Radio Has Survived Play

May 13 (Bloomberg) -- Is the death of radio greatly overstated? Despite the massive disruption in the music industry from iPods and Pandora, more Americans than ever are tuning into good old radio. But the very ways that players like Clear Channel have kept up their audience threaten to undermine their ad revenue and future. Bob Pittman, chief executive officer of Clear Channel, and Amanda Richman, president of Starcom USA, explain why the industry just won’t die to Bloomberg's Cristina Alesci.

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