Behold the Waffle Taco: Four Ways to Win Breakfast

Behold the Waffle Taco: Four Ways to Win Breakfast Play

Feb. 26 (Bloomberg) -- Breakfast is a big market for fast food companies. A quarter of McDonald's sales now come from getting sleepy customers in the door before 10:30 a.m. and the competition is trying to capitalize on that market. Burger King has been trying to boost its breakfast sales and Taco Bell is rolling out a new breakfast menu, complete with the Waffle Taco. Bloomberg Businessweek's Venessa Wong explains the economics of fast food breakfasts. (Source: Bloomberg)

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