SodaStream Pleas to Fox to Reconsider Super Bowl Ad

SodaStream Pleas to Fox to Reconsider Super Bowl Ad Play

Jan. 30 (Bloomberg) -- Daniel Birnbaum, chief executive officer of SodaStream International Ltd., the Israeli maker of home soda machines, says 21st Century Fox Inc. should reconsider its decision to air a censored version of the soda maker's commercial featuring actress Scarlett Johansson during this Sunday's Super Bowl. An edited version of the ad will run without making reference to Coca-Cola Co. and PepsiCo Inc. Elliott Gotkine reports on Bloomberg Television's "On the Move" with Francine Lacqua. (Source: Bloomberg)

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