Beyond TV: How Nickelodeon Reaches Kids Everywhere

Beyond TV: How Nickelodeon Reaches Kids Everywhere Play

July 16 (Bloomberg) -- Bloomberg's Cory Johnson goes inside Nickelodeon for a look at the technology used to create the new animated series "Sanjay & Craig." It's a series meant to be consumed on TV and through Nick's new mobile app, part of a broad digital strategy Nick hopes will help it reverse sliding ratings. (Source: Bloomberg)

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