Microsoft's Bowman on Xbox One Launch, Strategy

Microsoft's Bowman on Xbox One Launch, Strategy Play

May 22 (Bloomberg) -- Alan Bowman, regional vice president of retail sales & marketing for Asia Pacific at Microsoft Corp., talks about the launch of the Xbox One and the company's strategy in the video game industry. Microsoft unveiled its first new Xbox in almost eight years, seeking to position the console at the center of games and home entertainment against a growing roster of competitors that includes Apple Inc. to Facebook Inc. Bowman speaks with Susan Li on Bloomberg Television's "First Up." (Source: Bloomberg)

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