Already a Bloomberg.com user?
Sign in with the same account.
Don't have an account?
Help! I can't access my account.
A diamond may be forever as the songs and movies tell us. The idea originally started as a marketing campaign by De Beers back in the 1940s, one some call the best ad slogan of the 20th century. Bloomberg Television's Olivia Sterns reports.
On Air Now
Political Capital with Al Hunt
Max 250 characters
©2013 Bloomberg L.P. All Rights Reserved. Made in NYC