Schultz on Starbucks on Branding, Social Media

Schultz on Starbucks on Branding, Social Media Play

Nov. 1 (Bloomberg) -- Howard Schultz, chief executive officer of Starbucks Corp., talks about consumer behavior, the coffee chain's evolving marketing strategy in the face of technological advances and U.S. economic uncertainty, and the company's August agreement with Square Inc. Schultz spoke with Bloomberg's Leslie Patton in an interview on Oct. 4. (Source: Bloomberg)

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