Tom Skotidas: Targeting Is Key for Facebook Ads

Tom Skotidas: Targeting Is Key for Facebook Ads Play

May 16 (Bloomberg) -- Tom Skotidas, founder and director of Skotidas Pty Ltd., talks about General Motors Co.'s plan to stop advertising on Facebook Inc. and businesses' use of social-networking websites for marketing purposes. He speaks with John Dawson on Bloomberg Television's "On the Move Asia." (Source: Bloomberg)

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