Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Americans Pay More For Mobile Apps

Posted by: Olga Kharif on March 17, 2010

Consumers in North America pay more by far for mobile applications than people in all other regions of the world, according to a new study by wireless consultant Chetan Sharma. Released on March 17, the study was commissioned by Getjar, a company that sells downloadable software for mobile phones.

Last year, North American consumers paid an average $1.09 per application, compared with less than 20 cents in many other regions, according to Sharma. As a result, U.S. app purchasers accounted for more than 50% of total global app revenue, even though Asians downloaded more applications. To come up with his estimates, Sharma interviewed 20 large industry players, including carriers, content providers and handset makers.

The upshot is that for now, the U.S. remains the land of plenty for app developers, according to Sharma. At $1.09, North America has the highest average price per application in the world. Average purchase price in many other regions stands at below 20 cents, according to Sharma.

TrackBack URL for this entry: http://blogs.businessweek.com/mt/mt-tb.cgi/

Post a comment

 

About

BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

Categories

 

BW Mall - Sponsored Links

Buy a link now!