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Apple's Holiday Shutdown Puts Rush on App Developers

Posted by: Rachael King on December 14, 2011

By Adam Satariano

Apple has given developers a holiday deadline if they want the most recent versions of their games, photography, productivity or other applications available in the App Store when people start cashing in their iTunes gift cards.

According to a note Apple sent to developers last month, the company is shutting down from Dec. 22-29 for the winter holidays. That means in addition to engineers setting aside the development of future iPhones and iPads, the company’s developer relations and application review teams are also heading for the eggnog. (Apple’s retail operation will remain open.)

Apple approves each application that’s available in its App Store. While it’s Cupertino, California, headquarters are closed, no apps can be approved. Apple, which also closed the week of Thanksgiving, warned developers that any apps scheduled to go live during the company shutdown would be delayed until after employees return from the holiday reprieve.

Those not paying attention to the warning may find their apps temporarily dropped from the App Store. Apple told developers not to schedule any app pricing changes during that period because the system will be closed and the price change will cause the app to be unavailable for purchase.

After rushing to get their apps turned in, perhaps the slew of startups making the more than 500,000 applications available in the App Store will use the shutdown to take their own holiday break.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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