Nokia Revises Market Share Numbers

Posted by: Olga Kharif on March 12, 2010

Nokia’s cell phone market share in 2009 wasn’t as big as the company previously announced. Nokia said its products accounted for 34% of the global market for cell phones, compared with 38% previously announced. The company blamed a flood of Chinese and fake phones — devices often marketed under a brand close to Nokia’s but manufactured by others.

The revision underscores the rising occurrence of so-called gray-market products, which are typically made by small Chinese start-ups and sold throughout Asia and Latin America. Knock-offs and small unlicensed suppliers’ phones accounted for 13% of the global phone supply, or 145 million units, last year, consultant iSuppli said last November. In 2009, their sales rose 44% over 2008, according to iSuppli. On March 12, Nokia estimated that such suppliers sold 120,000 units last year.

TrackBack URL for this entry: http://blogs.businessweek.com/mt/mt-tb.cgi/

Post a comment

 

About

BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

Categories

 

BW Mall - Sponsored Links

Buy a link now!