Nokia Revises Market Share Numbers
Posted by: Olga Kharif on March 12, 2010
Nokia’s cell phone market share in 2009 wasn’t as big as the company previously announced. Nokia said its products accounted for 34% of the global market for cell phones, compared with 38% previously announced. The company blamed a flood of Chinese and fake phones — devices often marketed under a brand close to Nokia’s but manufactured by others.
The revision underscores the rising occurrence of so-called gray-market products, which are typically made by small Chinese start-ups and sold throughout Asia and Latin America. Knock-offs and small unlicensed suppliers’ phones accounted for 13% of the global phone supply, or 145 million units, last year, consultant iSuppli said last November. In 2009, their sales rose 44% over 2008, according to iSuppli. On March 12, Nokia estimated that such suppliers sold 120,000 units last year.