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Top Search Terms for 2009

Posted by: Douglas MacMillan on December 01, 2009

We know that Google owns the lion’s share of searches on the Web, followed by Yahoo! and Microsoft’s Bing. But do the leading search engines attract different types of users?

In recent years the best insight into this question has come in the form of the year-end lists of top 10 search terms published by each company. On Tuesday, Google and Yahoo put out their lists, following Bing last week. One commonality is clear: the king pop was also the king of search this year, as the late Michael Jackson topped all three lists.

But contrasting the three lists below, a few interesting differences emerge. Keep in mind, the methodologies of these lists are likely to vary slightly.

Google’s Fastest Rising Search Terms (Global)
1. michael jackson
2. facebook
3. tuenti
4. twitter
5. sanalika
6. new moon
7. lady gaga
8. windows 7
10. torpedo gratis

Yahoo’s Top 10 Searches
1. Michael Jackson
2. Twilight
3. WWE
4. Megan Fox
5. Britney Spears
6. Naruto
7. American Idol
8. Kim Kardashian

Bing’s Top Trending Topics
1. Michael Jackson
2. Twitter
3. Swine Flu
4. Stock Market
5. Farrah Fawcett
6. Patrick Swayze
7. Cash for Clunkers
8. Jon and Kate Gosselin
9. Billy Mays
10. Jaycee Dugard

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Reader Comments


December 1, 2009 10:06 PM

This is cool, Douglas ... but could you possibly also report on top 2009 search terms for business? Such as terms related to Money? Hot buying trends? Popular gadgets or topics (as opposed to celebrity names)? That would be super-helpful to the business audience if you can swing it. Thanks very much-

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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