CES: Shure Offers Microphones for the Masses

Posted by: Cliff Edwards on January 8, 2009

Shure, which has profited handsomely off the digital music player craze with its headphone lineup, is betting it can squeeze a few more dollars out of Web-connected consumers.

The privately held company at the Consumer Electronics Show took me on a tour of their new line of “pc microphones” for would-be musicians and podcasters. The $199 PG27USB and $249 PG42USB connect neat-looking, professional caliber Shure microphones to any computer USB port for plug-and-play functionality. Users can plug in headphones to hear instantly what they’re recording with no latency and monitor the mix control. The more expensive PG42USB has been optimized mainly for vocals.

Why do you need them when there are far cheaper offerings already on the market? Shure says it expect music enthusiasts will like them because of the high-quality microphones and ability to properly adjust sound levels.

Shure in March also will begin selling the $129 X2u mike adapter. I connects to the XLR connector cables used by most professional microphones on the market. With the adapter, users can adjust the gain, headphone volume and sound.

And for those who simply want a good pair of headphones, Shure also updated its entry-level headphones with the new SE115 line available in red, blue, black and pink.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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