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Google's Search Advertising Going Mobile on iPhone, T-Mobile G1

Posted by: Rob Hof on December 08, 2008

Well, if Google’s revenues are going to come in a little light this quarter, as many people are speculating, it won’t be for lack of Google trying. Today, the search giant announced that advertisers who use its AdWords program to place ads on Web sites also can opt to have those ads appear on Apple’s iPhone, T-Mobile’s G1, and other mobile devices that use full Web browsers.

The key is that advertisers won’t have to reformat those ads, making the whole process much more appealing. To date, mobile advertising hasn’t taken off partly because it’s a hassle for advertisers to create special campaigns for mobile devices, most of which so far use stripped-down browsers that don’t display standard Web pages very well. This may not provide an immediate, huge boost to Google, but it could position Google as one of the easy choices as advertisers realize how many people are increasingly on the Web through their smart phones instead of their computers.

Here’s a YouTube video on the new program, followed by the full blog post after the jump:

New AdWords options for iPhone and G1

Today, the Google mobile ads team is announcing a new campaign-level option that allows those of you who are AdWords advertisers to show your desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. The ads can point to desktop landing pages so you don't need to create mobile landing pages or ads in mobile formats. The ads will have many of the same benefits as our standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever -- especially during the holiday season.

You may have seen ads running on the iPhone and G1 already. That's because Google Search on these devices used to show desktop results pages modified for these phones. Recently, the Google mobile team launched new results pages formatted specifically for the iPhone. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers.

To target ads for G1 and iPhone, go to your campaign settings tab in your AdWords account. Then for the "Device Platform" option under "Networks and Bidding," select "iPhones and other mobile devices with full internet browsers." As additional devices that use full browsers enter the market, your ads will show on those phones, too. You can visit the AdWords Help Center for more detailed instructions and watch my video below for a quick demo. If you currently have an AdWords campaign running, by default your campaign will show ads on desktop and laptop computers, as well as iPhone and G1.

Note that if you're currently running our mobile ads, this new option for desktop ads does not affect your campaign. You can still create mobile ads that show up on other mobile devices like before. For a refresher on our mobile ad formats, check out my past posts on the Google mobile blog and past videos on the mobile blog YouTube channel.

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Reader Comments

Dr. Bambookr

December 9, 2008 10:07 AM

Who will wish to see ads also on mobile phone? Stop the G$spam

Karma Toast

December 9, 2008 11:53 AM

Paying for bandwidth, usually per MB on a mobile, there's no way I want to see ads on my cellphone.

Android is a good idea, but pass because of the ads.

charles bayer

December 22, 2008 04:58 PM

Does this mean that I can create an ad on my desktop & send it to anyone who's mobile phone (ie: cell phone) has the "Android" software? Obviously, one needs to have a database of mobile phone nos? Cheers Charles.


December 30, 2008 12:24 PM

I don't think you guys understand - this is a phenomenal thing. This doesn't mean you are going to get spammed on your mobile. It means that when you search for something on your mobile - the results pages will also include paid listings which give YOU more options and give marketers a chance to reach you when it is most relevant. Be open minded - mobile is going to change the way you and I live!

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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