NBC: A Gold Medal for Cluelessness
Posted by: Stephen Wildstrom on August 18, 2008
As on old-media guy myself when I’m not blogging or podcasting, I tend to bristle when bloggers treat mainstream media as some sort of all-purpose curse word. But I have to say that NBC’s silly dismissal of the Web during the Olympics makes the MSM-bashers look awful good.
To me, the most amazing event of the Beijing Olympics was the record-shattering victory of Jamaica’s Usain Bolt in the 100 m sprint. Video of the race—it lasts less than 10 seconds—is widely available on the Web. But the best you can get on nbcolympics.com is a still photo. And don’t think about YouTube either—Bolt videos are being taken down, apparently at the demand of NBC Universal, as fast as they go up.
I thought for a brief moment that NBC had allowed some actual news to penetrate the calculated staleness of nbcolympics.com when a search turned up the headline: “Bolt strikes again, sets 200m mark.” But, alas, it was a report of Bolt’s month-old victory at an Olympic warmup meet in Athens.