Getting an Early Look at the App Store

Posted by: Stephen Wildstrom on July 10, 2008

The iTunes App Store isn’t quite officially open for business, but you can get an advanced look with a small bit of effort. Here’s how to do it:

—Open iTunes and search for any keyword that will bring up an app, say “aol” or “twitterific.”
—At the top of the search results page, you’ll be invited to download iTunes 7.7. Do it.
—After installing the new iTunes, click on the word “Applications” at the top of the Application panel that appears as part of your search results.
—The first series of screens showing all available apps and their prices will appear.

Apple says there are about 500 apps available at launch, although there are nowhere near that many up yet. About a quarter of the apps will be free, Apple says.

The apps available now are a very mixed bag from an AIM instant messaging client to software that gives access to analytics on Oracle databases to games such as SEGA’s super Monkey Ball. A fair number of free “apps” appear to be the text of books in the public domain. It’s all a bit confusing because the apps don;t seem to be presented in any particular order and some appear in the list more than once.

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Reader Comments

360view

July 10, 2008 06:09 PM

what about the cost of using these application? - www.360view4u.co.uk

fernelis

July 11, 2008 04:05 AM

ok confuse i got all the latest version download of itunes and iopd touch, the app i want, but to install it does not appear on the i-touch,it appears on i tunes but like the instruction says select application tab and choose app selected down below on ipod where it says(summary,music,movies etc. and then application)where it sopose to show doesnt appear,if i got any information wrong tell it would be alot if you help me thankyou

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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