Posted by: Catherine Holahan on March 11, 2008
What is it with Geeks and LEGO? (I’ve recently been informed LEGO is never plural)
I once thought the relationship between computer programmers and plastic building blocks was something Douglas Coupland invented for comedic relief in his book Microserfs. Not so.
There’s a playpen area here at the SxSW digital conference where bored programmers and Web designers hang out in between panels and luncheons. It’s filled with LEGO. Blue ones, green ones, red ones, orange ones. LEGO curved to form circles. Lego with faces on them. Landscaping LEGO.
LEGO towers, bridges and even mock roller coasters cover the conference tables in this area. The windows are lined with LEGO cities.
As I write this, grown men are sitting cross-legged on the floor, with no child in sight, building their contribution to the conferences’ very own LEGO universe. I’m off to another panel now, but I thought it worth a mention.