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Jumping Off A Sinking Ship?

Posted by: Cliff Edwards on July 17, 2007

Hot on the heels of news from Microsoft that they have no idea just how many defects they expect of their millions of Xbox 360 consoles sold, the team’s titular second-in-command is jumping ship.
Peter Moore, seen by many in the industry as one of its best pitchmen, is heading over to Electronic Arts to run EA Sports as the division president reporting to new CEO John Riccitiello.
Moore has been the one who has seemed most worried about the extent of the Xbox 360 defects. At the E3 game expo last week, the question continued to dog Microsoft even after it said it would take a charge of more than $1 billion in the most recent quarter to handle any returns and repairs. The company has been criticized for not being forthright in offering greater detail into what’s causing the problem and whether it truly has been fixed.
At Microsoft, Moore was the president of the Xbox and Games for Windows businesses as well as game development at Microsoft Game Studios. Moore joined Microsoft in January 2003, originally as the head of marketing for the Xbox and Games division.

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Reader Comments

Zyskandar A Jaimot

July 18, 2007 06:09 AM

Shouldn't they just call/title it XBOX 179 1/2 sometimes yes sometimes no???


July 18, 2007 06:12 AM

Everybody buy the PS3. Blu-ray is the better technology anyway. The better Sony does the quicker we get 60 Gigabyte disks that will replace DVDs. I am dead serious.


July 18, 2007 06:41 AM

When Microsoft buys a company everything works great - when they try to create something from scratch it doesn't work. Go figure.


July 18, 2007 07:31 AM

You can criticize Microsoft all you want for not being *forthright* but how many companies will even come out and grant THREE YEARS of a special warranty on an ELECTRONICS product. It wasn't until Sony was handed a Class Action lawsuit that they corrected problems with the Playstation.


July 18, 2007 01:00 PM

What kind of article is this? Can you make it ANY shorter???

What a waste of a page load.


July 18, 2007 01:25 PM

Seriously, do you do any research before writing this? The XBOX 360 is selling BOATLOADS of consoles and to say that Peter Moore is leaving because the 360 is in trouble is UNINFORMED and ILLOGICAL. Now if Moore were a VP at Sony (*ahem* Mr. Kutaragi) and the sales of the PS3 had dropped well below expectations... then maybe you'd be right. Think before you post Mr. Edwards.


July 18, 2007 02:45 PM

I guess my original comment wasn't approved? That is a ridiculous headline and completely false. Single point analysis may lead you to look at defects as some kind of major catastrophe but real analysis will indicate that XBOX 360 is still doing incredibly well and Moore's exit is nothing but personal decision. You're making a story out of nothing.


July 18, 2007 03:14 PM

phht! my xBox eperience was lovely. i got it home, had the three top games-call of duty3,gears of war, and a perfect dark zero. helfway through call of duty, the DVD drive wouldn't open. period! short of physically damaging the unit, i decided to return it to best buy while i was still within the 14 day return policy. as far as warranties go? yeah sure, i def want $400 tied up a some repair center waiting weeks to get it back. gamers and dj's don't have that 'patient' characteristic anyway, so forget extended warranties! btw, what docile laid back, 'i can wait weeks for my gaming console to be repaired' type human being plays aggressive first-person shooters anyway!?

nuf said.
i'm out.


July 19, 2007 03:40 AM

A sinking ship is kinda far fetching it dont you think?
To be honest, the 3 year warranty has boosted sales or at least in my area anyhow. Most stores are now sold out of all the 360 SKU's due to the warranty so it definitly helped to boost sales.

A 3 year warranty was something Microsoft did not have to do (they could have just left it as a 1 year deal). I wonder if the shoe was on the other foot, would Nintendo or Sony have done the same? Like was said, the PS2 had probs when released and Sony did nothing until a lawsuit was handed too them.
As far as being forth right about hardware fixes and probs, ALL 3 console companies have always silently added, removed, and fixed internal components of their systems and its never something that they will publically come out and admit too.


July 21, 2007 02:02 AM

Actually, the writer of this article is correct; Moore Jumped a sinking ship. This writer isn't the only writer saying this, although he is among the first.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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