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Sprint Nextel Picks A New Ad Agency

Posted by: Olga Kharif on April 2, 2007

Today, telco Sprint Nextel announced it selected Goodby, Silverstein & Partners to manage its branding and advertising efforts. I think it’s a good choice: The agency is best known for creating the “Got Milk?” and, more recently, “It’s Comcastic” campaigns. It has worked with the likes of Motorola, Hewlett-Packard and over the years.

More importantly, I am glad that Sprint had finally picked someone, anyone. The company has dawdled with replacing its poorly performing “Power Up” ad campaign long enough. No one quite knows what “Power Up” means. The weak campaign has been blamed in part for Sprint’s slowed customer growth. Sprint needs to give its image a face lift, and fast, or watch its subscribers walk out.

Hopefully, Goodby will come up with an equivalent of the memorable “Got Milk?” for Sprint, pronto. Got Sprint, anyone?

Reader Comments

Firozali A.Mulla MBA PhD

April 5, 2007 6:04 AM

"Got Milk?" Yep but GOLD is more acceptable
May be Sprint has not seen the most expensive CELL phone made of GOLD and are reluctant to go forward fast

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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