Posted by: Rob Hof on January 12, 2007
Growth in the paid search space starts to slow as small, medium and large companies start becoming more savvy with their ad spend and other mediums start offering lower CPAs.
Nick Carr doesn’t doubt Google’s sincerity in saying it wants to empower the small fry, nor do I. And I don’t think search ads are even close to exhausting their potential for a wide array of businesses. But I do wonder if the entry of the brand giants in a big way will make them less useful for their original purpose of acquiring customers and getting them to make a purchase—not just to bask in the glow of the company’s brand aura.