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Do You Fake It?

Posted by: Cliff Edwards on January 24, 2007

I suppose it was only a matter of time before the same humiliations people suffer on the Internet would be extended to the cell phone.

Sprint Nextel announced today it is partnering with a San Francisco outfit called Moderati to help out the socially awkward who might need a little canned help getting out of sticky situations while on the go.

Here’s a rundown of what’s being offered:
_Fake calls with voice prompts to fool those around you into thinking that yes, you do have a special someone or do know more than they think you do.
_Fake numbers that send would-be suitors to a voice mail telling them they’ve been rejected, in partnership with The Rejection Hotline.
_Instant downloads of pictures of strangers or pets who you can pretend is your very own.

Is is me, or does this all sound a bit pathetic? As a colleague noted in an earlier post, Sprint may be losing the data race to Verizon. But is there really a major market for delivering faked data to people who may not be very quick on their feet?

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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