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Video Product Reviews: An Idea Worth Five Stars?

Posted by: Olga Kharif on October 03, 2006

Fans of and’s reviews might rejoice at a new breed of product reviews: video reviews., I’ve noticed, carries quite a few videos of product demonstrations, though you have to search for them. And I recently stumbled onto The site also offers video reviews submitted by users.

At, not only do you get to hear what reviewers thought of that book, car, camcorder or toy, but you actually get to see them point things out to you in a video. You can also read video transcripts and rate reviews.

Currently, the site doesn’t offer that many videos. In the camcorders section, for instance, there’re only 35 reviews. But has been playing around with the idea of compensating people for their opinions. Winners of its games review competition recently got flat-screen TVs . Though Sept. 30, the site also offered people $10 for submitting qualifying video reviews. The idea is somewhat similar to PayPerPost’s, which my colleague Rob Hoff wrote about on Oct. 2 (see below).

I don’t know if this pay-for-review model works, but I certainly like the idea of being able to watch video reviews before I buy products.

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Reader Comments

Callum Mckkefery

November 24, 2006 06:43 AM

We have been doing Technology product reviews for about 10 months now at


March 3, 2009 05:02 PM

Unlike Yotube, ExpoTv REQUIRES you to SHOW YOUR FACE


September 10, 2009 07:06 AM

Also great video reviews (and reviews overall) at


October 10, 2009 08:56 AM

I would also check out
Seems like a new site but its clean and fast.


October 13, 2009 01:04 PM

You can now add customer video reviews to any site very quickly and easily by using

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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