Prediction Markets Go Corporate

Posted by: Rob Hof on August 7, 2006

My colleague Rachael King has an interesting collection of stories on prediction markets in BusinessWeek Online’s latest CEO Guide to Technology. Just like they sound, these are markets set up to facilitate better predictions, whether it’s a presidential election or—increasingly—corporate tasks such as sales predictions. The big challenge is setting up the proper incentives—some kind of real skin in the game, especially money, is crucial—and persuading managers that maybe they aren’t as all-knowing as they would like to be.

Reader Comments

Steve

August 7, 2006 4:36 PM

I have thought a bit how prediction markets and the news media could interact on my blog in a post titled "Information Markets and the News Media". Does anyone have other suggestions?

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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