Posted by: Rob Hof on June 23, 2006
When I wrote a cover story recently about Second Life and other virtual worlds, I immediately wondered why any retailer, say Amazon.com, wouldn’t want to set up in-world, so people could try on clothing virtually, look at products in 3D, and generally shop a little more like they do in meatspace—oh, and buy stuff inside Second Life.
Guess I wasn’t alone. In response to an audience question at the Supernova conference a few hours ago, Amazon CTO Werner Vogels revealed that a group of Amazon engineers is looking at ways to use Amazon Web services to bridge Amazon with Second Life. According to a comment by Vogels at the virtual-worlds blog 3pointD.com, it’s not an official project. But it’s no secret that Amazon CEO Jeff Bezos is an investor in Second Life creator Linden Lab, so I don’t doubt those engineers will come up with something.