"Reality Television of the Internet"

Posted by: Rob Hof on May 15, 2006

That’s what Jon Gibs of Nielsen//NetRatings calls social-networking sites, which the market research firm today says attracted almost half of all Web users—led by MySpace, of course. There are certainly parallels to reality TV, but I hope they’re more than mostly mindless entertainment that’s cheap to produce. That’s certainly not how the participants see them. And the instant that folks running these sites start to think they own this “content,” they’re likely to see their unpaid content producers depart for more genuine services.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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