If Selling Out to Google Isn't a Good Business Model...

Posted by: Rob Hof on March 09, 2006

… why does it seem to work so well? The latest to get scooped up: Web-based word processing startup Writely. I agree with the many folks who worry that there are too many Web 2.0 companies whose sole goal seems to be creating an elaborate job application to Google, Yahoo, or Microsoft. But can you really blame them?

Lots of speculation on who’s next. Anyone want to place bets?

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Reader Comments


March 9, 2006 04:52 PM

I think you're confusing intention and outcome.

Rob Hof

March 9, 2006 07:11 PM

Andrew: Not so sure about that. Seems that too many companies are intending this outcome from the start (or certainly some of their VCs are).

Dennis Howlett

March 9, 2006 11:52 PM

Why worry? GOOG is saying it's short of talent, getting bought provides a BIG stage for great products to move out to the mainstream.

Next up? NumSum? wikiCalc? Zoho?

Raymond Cayanan

March 13, 2006 06:22 AM

You guys dont get it do you? Its like the 80's again GOOGLE is the Microsoft of this generation and there's going to be lots of applications out there and ideas to be build up why worry? The FUTURE is OK!

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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