Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Goodbye, Jeeves!

Posted by: Olga Kharif on September 27, 2005

It’s a sad, sad season for P.G. Wodehouse fans. Jeeves, the smart butler from Wodehouse’s books, will soon be leaving search engine Which will no longer be called Barry Diller, whose IAC/InterActive Corp. acquired the site only a few months ago, has recently announced that the site will be renamed due to user confusion over what Jeeves is and can do.

To my mind, this is simply indicative of Diller’s confusion over what to do with His company just spent $1.85 billion to purchase The bulk of that must have paid for the brand name, — and that money is now going into the waste basket.

Diller is getting rid of Jeeves at the worst possible moment, just as competition among search sites has reached fever pitch, what with Google's aggressive moves and newcomers such as, the Chinese search engine.

What a waste of a wonderful book character! To me, without Jeeves just doesn't have the same appeal. I wouldn't be surprised if the search site goes down in the ratings as a result.

Goodbye, Jeeves! And goodbye,'s ambitions.

Reader Comments


September 28, 2005 5:35 AM

Sad indeed. As you rightly pointed out, doesn't have it in it.

BTW... Jeeves is actually a Valet/Gentleman's personal Gentleman and not a butler. Of course he did buttle, if that is what what a butler does can be called, on a few occassions.

Pip Pip,


September 28, 2005 10:59 PM

I think I'll have to disagree with you. Ask Jeeves has been doing some really amazing stuff - first and foremost - teoma technology. I find their searches to be quite good, and love the extra features like "narrow your search" and "expand your search" which show up in results on broader topics (try jazz). They also introduced which is an interesting alternative to froogle.

I think a rebrand right now is smart as it is a chance to redefine themselves - to show off all their new toys and show they are continuously innovating.

There is another theory about why Jeeves must go. Some think it may be that Diller doesn't like the physical similarities. Pic of the two here:


September 29, 2005 6:01 AM

Why sad? Given the line of the article, surely it should have been a happy day.

Post a comment



Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



BW Mall - Sponsored Links

Buy a link now!