Blu Dot's 'Real Good' Marketing Experiment

The 'idea' is surely innovative but there is nothing 'Real Good' about it. If one is being tracked down by a chip in the piece of furniture and she/he doesn't know about it - its really not fun at that point. No one want to be found as a furniture picker from the street. So get some 'real good' and innovative ideas for your small business and stop tracking and invading into people's privacy. Do not use technology to exploit but to enhance everyone's life. This is a trust breaking deal - what if you are using a chip in every furniture without prior notice? How would one know? If you can do it once you can do it again.

~ A consumer

Tell me where one is...I will take home the poor abandoned chair.
LazyMom
http://lazymomcafe.blogspot.com/

I think this experiment sounds really cool. Nothing like this has been done before. Who doesn't like free stuff? And as the co-founder makes clear there is no pressure for the owner of the chair to be involved in the documentary. This is a great way for Blu Dot to expand its marketing research and possibly discover a whole new audience.

Something similar to this has been done before. Some bag designer did this not that long ago. Also in NY, I think. Too bad I can't remember the name. However, I think they twittered mysterious tweets about the bags' locations and bag fans had to go find them.

Very creative. I have no doubt that this will work as planned. I also think that if the results match the prediction, then the brand will do well.

creative, but very stupid.

You have to think and be different to stand out.
Just writing about it in this blog they've accomplished their goals.
Their brand will succeed,only if they will keep surprising us with their creative ideas.
Very cool!

The idea is fresh but it need work. Maybe twitter shoud ask what model of chair you like best, and then advise were you left certain model. Youtube can show the "moment" of the winner and Blu Dot can give a good discount to the rest. Just an idea whith no GPS stuff.
Good Luck!

Very Interesting!

Designer Rachel Nasvik did something similar http://blog.garrettspecialties.com/2009/06/fun-unique-interesting/free-goodie-bag-scavenger-hunt/ I think it is a great way to create brand exposure!

Small business

Small Business owners are largely forgotten. Thats why I only focus on them. I have experience several members of my family file bankruptcy due to small business failures. I also I suffered through 2 destroyed businesses due to failure however, in my failings I have learned some of the secrets to success. (Who can say they know it all?

What I like about small business owners is that they are not afraid to take huge risks and lay it all on the line. But, I agree they do need a lot of help with their marketing. I think having them go the social media and email route is not only the least expensive but its also the most effective. Thanks for the stats!.........

www.onlineuniversalwork.com

I think home business can be the trend of the future. All we need to do is focus on how to get products and services delivered without the store on main street. If your profit was the expence of the store downtown you could beat his price everytime. In order for a switch like this to work we must be open minded to home delivery. for example www.harvestamerica.igrocerybiz.com. They ship groceries to your door and dont charge a penny frieght. My last order was 49% cheaper and delivered to my door!