J. Crew Turns Michelle Obama Into An Unofficial Spokesmodel

Posted by: Burth Helm on November 12, 2008

This sponsored link was at the top of my Gmail account this morning:

blog j.crew michelle obama.jpg

It leads to this Michelle-inspired J. Crew landing page. Cool, huh? Public relations meets direct advertising. I bet a brand could do several unofficial, targeted “endorsements” like this a day and get great results if it picked the right examples and acted quickly.

 

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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