J. Crew Turns Michelle Obama Into An Unofficial Spokesmodel

Posted by: Burth Helm on November 12, 2008

This sponsored link was at the top of my Gmail account this morning:

blog j.crew michelle obama.jpg

It leads to this Michelle-inspired J. Crew landing page. Cool, huh? Public relations meets direct advertising. I bet a brand could do several unofficial, targeted “endorsements” like this a day and get great results if it picked the right examples and acted quickly.



News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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