Posted by: David Kiley on October 20, 2008
Not too suprisingly, trade pub Ad Age selected Barack Obama and his campaign Marketer of The Year, besting Apple and Zappos.
The award is made after a vote by attendees of the Association of National Advertisers held last week in Orlando, Fla.
From Ad Age: “I think he did a great job of going from a relative unknown to a household name to being a candidate for president,” said Linda Clarizio, president of AOL’s Platform A, the sponsor of the opening-night dinner attended by 750 where the votes were cast.
“I honestly look at [Obama’s] campaign and I look at it as something that we can all learn from as marketers,” said Angus Macaulay, VP-Rodale marketing solutions “To see what he’s done, to be able to create a social network and do it in a way where it’s created the tools to let people get engaged very easily. It’s very easy for people to participate.”
My own colleague, Jon Fine attributed the win to Obama’s whole “[fabulous] Web 2.0 thing.”
First, Irish bookies start paying off betters who bet Obama to win, and now Ad Age. Can he possibly lose?