Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Dove’s Photography Folks Simply Couldn’t Help Themselves?

Posted by: Burth Helm on May 19, 2008

I’m still digging into how Dove digitally altered photos from its Campaign for Real Beauty. Dove denied it did anything more than “color correction,” while a New Yorker profile says that at least some of the women were heavily touched up.

In the meantime, several readers commented that they were hardly surprised Dove retouched the ads — even though the campaign’s point was promoting natural beauty. Julie Dennehy says it best: “We know that no self-respecting art director (or client) is going to feature a “real” model with pock marks, day surgery or bike trip scars, and uneven skin tones - as “real” as those things are, they just don’t sell products, unfortunately.” I’ve been hearing similar sentiments elsewhere on Madison Avenue.

 

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!