Posted by: Burth Helm on August 9, 2007
I found this pretty amusing:
LOS ANGELES (AdAge.com) — A new study, certain to fire up the already heated debate over kids’ marketing, finds that kids aged 3 to 5, when presented with identical foods — one in a McDonald’s wrapper and the other without — overwhelmingly rated the branded one as tasting better.
Well, duh. We all know attractive packaging can make a difference in how we think food or drink tastes, even for adults. This study should have included other variable groups, like identical chicken nuggets branded with SpongeBob .