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Big Surprise - Kids like McDonald's for more than just the food

Posted by: Burth Helm on August 9, 2007

I found this pretty amusing:

LOS ANGELES ( — A new study, certain to fire up the already heated debate over kids’ marketing, finds that kids aged 3 to 5, when presented with identical foods — one in a McDonald’s wrapper and the other without — overwhelmingly rated the branded one as tasting better.

Well, duh. We all know attractive packaging can make a difference in how we think food or drink tastes, even for adults. This study should have included other variable groups, like identical chicken nuggets branded with SpongeBob .

Reader Comments

Christopher Merritt

August 16, 2007 12:49 PM

I totally agree that especially to under aged kids such as 3 to 5, no matter what the product is they would obviously be attracted to something in good looking or even colorful packaging. The product could really be anything, but they off course just happen to use McDonalds rapping paper, what a coincidence. Now as far as them stating that one tasted better than another, I think it’s all a mind game. I mean older adults would definitely know the difference between a McDonalds cheese burger and a cheese burger from Bob’s Big Boy’s, but since they are so little they only see the McDonalds wrapping and they are already going to be thinking it is forsure better than any other one they see or taste.

Daphne Delacroix

June 22, 2009 4:35 AM

i just think the parents are EXTREMELY silly to be letting their kids get sucked in by the media and just eating brand-name foods especially if it tastes the same.
so silly.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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