Posted by: Burth Helm on March 22, 2007
This just in: Crispin Porter Bogusky just resigned its account with Miller Brewing.
There were a series of warning signs: First Crispin’s “Man Laws” campaign (where Burt Reynolds and wrestler Triple H debated the manliness of, say, putting a lime in a beer) got canceled. And then, on March 15, Miller announced it would start creating ads in-house while CPB “worked on a large-scale Spring campaign.” I’ll miss the quirky ads, especially the odd wiki Manlawpedia where you can write your own Man Laws. But let’s face it, sales at Miller haven’t been great for a while. Perhaps it’s better they went their separate ways. Press release from CPB announcing the break is after the jump.
For Immediate Release
CRISPIN PORTER + BOGUSKY RESIGNS MILLER BREWING COMPANY BUSINESS
Miami, FL/Boulder, CO (March 22, 2007) Crispin Porter + Bogusky announced today that they have resigned as agency of record for the Miller Lite and Miller High Life brands, part of the Miller Brewing Company. CP+B had been agency of record for Miller Lite since January of 2006 and most recently was awarded the Miller High Life account. The agency will continue to work with the Miller Brewing Company for the next 90 days and help facilitate a smooth transition.
“Today we made the difficult decision to resign the Miller business. While we pride ourselves on the longevity of our client relationships, we also believe that we must do what is right for the agency,” said Jeff Hicks, President and CEO of CP+B.
“We just have fundamental differences over creative and strategy,” said Alex Bogusky, Chief Creative Officer of CP+B. "And although we made every attempt to find common ground, the process of multi-layered approvals of creative and strategy has made doing work we can be proud of increasingly difficult. So it seems to be in the best interest of both parties to part ways. We wish them the very best.”