Posted by: David Kiley on October 19, 2005
The very week that Apple chief Steve Jobs is plastered on the cover of Time Magazine with a “What’s Next” sign, a melee has been stirred up in ad land over a new ad featuring rapper/rehabber Eminem from the innovative company that looks an awful lot like a well regarded Lugz boots ad from a few years ago. Thanks to Adfreak for pointing it out. The Eminem ad can be viewed online here.
The orange, yellow and black splotchy silhouette ad an evolution of the black and white silhouette ads that helped put iPod on the map. The ads, created and produced by TBWA/Chiat Day, took two years to hone, according to Jobs at a recent press conference. The colors in the ad come from splotches of paint that at the end drip down the “canvas” that says “iPod + iTunes.”
Whoops! As Adfreak noted: “The similarities between the Eminem/Apple spot and the Lugz spot are striking—nay, stunning—and worth taking a second to check out.” A screen grab of the Lugz ad can be seen at Adfreak.