Category: business blogging

IBM’s Wladawsky-Berger on why he blogs

Posted by: Stephen Baker on September 08

Here’s a wonderful post by Irving Wladawsky-Berger, who led IBM’s Internet development (among many other big jobs in a 37-year career at Big Blue). He talks here about how blogging…

DuPont hires bloggers for videos

Posted by: Stephen Baker on March 18

Just like everyone else, chemical giant DuPont was looking for some buzz and word-of-mouth magic. So they hired DeNuo, Rishad Tabaccowala’s consulting boutique within the Publicis Groupe. With consulting from…

Dell’s blog needs full-time support

Posted by: Stephen Baker on September 02

I’ve been reading Dell’s One2One blog. I think it does a good job responding to specific tech questions, like the battery recall. But when the Dell blog responds to…

Jason Calacanis, Digg Users, and the 1% Rule

Posted by: Heather Green on July 19

Is Jason Calacanis’ offer to pay the top 1% of participants at the Flickr, Digg, Reddit and Newsvine for his new Digg-like Netscape service an indication of just how much these services are propelled by early adopters?

Jeff Jarvis, Dell, and an intern who thinks he’s a worm

Posted by: Stephen Baker on July 12

An intern at an ad agency is trouble-shooting for Dell in the blogosphere and apparently finds the time to leave a comment on Dell-tormenter Jeff Jarvis’s blog and call him…

GM blogs: Truth and spin

Posted by: Stephen Baker on June 15

It was inspired blogging at GM a week ago when the car giant took The New York Times to task for nit-picking editing on its letter upbraiding columnist Tom Friedman….

Canadian fighting words

Posted by: Stephen Baker on May 18

Debbie Weil attends the Mesh conference in Toronto and reports (and then quickly amends) that Canadians appear a step behind in blogging. I commented on her blog that geography doesn’t…

Boeing, Blogs, and New Web Smart Podcast

Posted by: Heather Green on May 15

BW is starting a monthly feature in the magazine called Web Smart that’s being paired with a podcast.

Blogosphere and the Year of Scrutiny

Posted by: Heather Green on April 04

Why jumping into the meme pool might not be such a good idea when blogging about rumors.

Google Finance: Blogs Won’t Get You Everything

Posted by: Heather Green on March 21

Google Finance and the art of iteration.

Baseball Has Been Very Very Good to Me

Posted by: Heather Green on March 16

Now here’s a smart move. The MLB launched a blog written by players. As the season heats up and the coverage does too, the baseball players can put their own spin on events.

GE’s Blogging R&D Squad

Posted by: Heather Green on March 16

Every hardcore geek’s dream: GE’s R&D scientists and engineers are blogging. And they have cool videos too.

Corporate blogging is far bigger than it appears

Posted by: Stephen Baker on February 14

Links to BW Online story about the growth of corporate blogging—inside the firewall

Forrester Looking for Help Evaluating Blog Tools

Posted by: Heather Green on February 07

Forrester reaching out for help in evaluating corporate blogging software and services.

Chicago Transit chair got blogging inspiration in a bar

Posted by: Stephen Baker on February 01

Chicago Transit chair got the inspiration to blog when she read that a rider referred to her as the Angel of Death.

McDonald’s blogs turn public into health inspectors

Posted by: Stephen Baker on January 24

McDonald’s blogs will turn public into health inspectors

Another blue-chip blogger: Platts launches alternative energy blog

Posted by: Stephen Baker on January 21

Platts, McGraw Hill’s energy information company, launches a renewable energy blog. Another sign that big companies are blogging—just not from the penthouse suites.

Fortune 500 blogging wiki undercounts

Posted by: Stephen Baker on January 05

More than 20 Fortune 500 companies blog, but they do it at a division level.

Horses for Courses

Posted by: Heather Green on December 16

On what companies could learn from the blog of a horse whisperer.

A New Take on Employee Blogs

Posted by: Heather Green on November 29

Viral Voices has spotted a network of employee blogs hosted by Honeywell HR. Apparently, they’re designed to shine a good light on working for the company…

Fairway Blog…so Close

Posted by: Heather Green on November 29

The ups and the downs of a blog by a cheesemonger from Fairway, a local foodie store here in NYC.

Long live lambasted character blog

Posted by: Stephen Baker on November 23

GourmetStation, a blog that was criticized for introducing a character blogger, deserves better

Mortgage blogger’s call for help: Get me a blog coach!

Posted by: Stephen Baker on November 22

A mortgage blogger in Michigan puts out a call for help. He’s looking for a blogging coach

How Much Are Blogs Worth?

Posted by: Heather Green on November 14

Will Web traffic, not links be the most important metric in putting a dollar value on blogs?

Denali Likes Blogs

Posted by: Heather Green on October 31

How Denali Flavors, an $80 million ice cream company, is using blogs successfully.

Blog Backlash Is Officially On

Posted by: Heather Green on October 28

The blog backlash has definitely begun, with Forbes cover story labeling blogs as “the prized platform of lynch mobs.” But technologies are used by people, and companies can figure out how to deal with people. That’s their job.

Google and Using Blogs for Clarification?

Posted by: Heather Green on October 26

Google’s clarifcation about Google Base is clear as mud.

Wasting Time on Blogs

Posted by: Heather Green on October 25

According to an article in AdAge (unfortunately behind a free subscription wall) “U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs.”

British tailor says blogging opened up Golden State market

Posted by: Stephen Baker on October 21

British tailor Thomas Mahon says his blog opened up a new market in California.

The business blog backlash is nigh

Posted by: Stephen Baker on September 30

Sure, most CEOs don’t have the time to blog. But will they consider blogging a waste of time for everyone else?

Microsoft’s Not So Mini Gadfly

Posted by: Heather Green on September 16

As part of a package on Microsoft and why it’s losing some key talent, BW’s Jay Greene has an exclusive sit down the gadfly blogger Mini-Microsoft.

A six-figure blogger

Posted by: Stephen Baker on September 01

An entrepreneur announces that he’s earned $100,000 from blogging in the last 12 months.

Corporate blogging guidelines: Good for business, but not for traffic

Posted by: Stephen Baker on August 17

Intel bloggers work on guidelines: Good for the company, but less sparks for readers.

The tale of Paul Purdue’s fall is not an indictment of business blogging

Posted by: Stephen Baker on August 06

The fall of blogging entrepreneur Paul Purdue is not an indictment of business blogging—because he was not writing about the real issues at his company

The iFulfull.com collapse: the magazine version

Posted by: Stephen Baker on August 04

Points to the latest BusinessWeek article on the collapse of iFulfill.com

Is blogging worth it? One blogger says no.

Posted by: Stephen Baker on August 03

Jack Krupansky has dedicated six months to blogging—and concludes that it isn’t worth it.

The impact of one blog on Dell

Posted by: Stephen Baker on August 01

An analysis of blogged complaints about Dell shows… lots of complaints.

Boeing Blog and Engaging Criticism

Posted by: Heather Green on July 28

Good example of how Randy Baseler, Boeing’s vice president of marketing for Commercial Airplanes, effectively uses his blog to engage criticism.

The end of a company, blogged

Posted by: Stephen Baker on July 27

The CEO of iFulfill.com blogs the demise of his company

Taking a Look at the Mindjet Blog

Posted by: Heather Green on July 27

MSNBC does short profile on the foray into corporate blogging by Mindjet, a Larkspur, Calif.-based software company.

GM’s Vice Chairman Pushes Blogs

Posted by: Heather Green on July 18

Late link to GM’s Bob Lutz commentary on blogging.

Small business blogs: A selection

Posted by: Stephen Baker on July 17

Blogspotting asked for recommendations of small-biz blogs. The results ranged from a new Hollywood producer to a suburban Pittsburgh coffee shop.

EDS Blog: Brilliant or Naive?

Posted by: Heather Green on July 15

EDS has a new blog called the Next Big Thing dedicated to uncovering the future of technology.

Blogger takes on Land Rover, aggressively

Posted by: Stephen Baker on July 13

An angry blogger takes on Land Rover, and provides companies with a cautionary case study.

The Continuing Saga of Blogs and Biking

Posted by: Heather Green on July 01

Major trade magazine for biking industry does story on blogging and the bicycle biz.

Unleash the Vespas!

Posted by: Heather Green on July 01

Vespa junkies, rev your engines. The first blog in Vespa’s campaign of working with fan bloggers launched today. It’s called Vespaway.

Detroit speech: What are your secrets worth?

Posted by: Stephen Baker on June 19

Blogs, open-source and the networked world should lead companies to rethink their policies on secrecy

Corporate Blogging Policies

Posted by: Heather Green on June 17

Corporate blogging policies in the SF Chronicle.

Dark Blogs—Pharmaceutical Company Uses Blogs

Posted by: Heather Green on June 14

Strange Attractor’s case study on how a European pharma company is using blogs inhouse.

Blog the Bikes

Posted by: Heather Green on June 05

Update on why the bike industry would be a natural for blogs. A trade magazine is working on story about bike blogging apparently after seeing the discussion at blogspotting.

Podcasts…Make that Godcasts

Posted by: Heather Green on May 25

BW Online’s Olga Kharif writes that podcasts by churches, called “Godcasts have multiplied faster than most other types of podcast programming.”

Missed Opportunity

Posted by: Heather Green on May 19

About Ford’s missed opportunity to engage people interactively, as they tune up their new mid-size car for launch.

Get on the Bike

Posted by: Heather Green on May 18

Jonathan Maus wants bike shops to blog.

Checking in with Technorati

Posted by: Heather Green on May 18

Neat, compact little example here from Seth Godin about why companies should be checking up on what’s being said about their products or issues on blogs. Of course, Godin, the…

How WeatherBug Does Blogging

Posted by: Heather Green on May 18

Interview with Andy Jedynak, manager of WeatherBug, about blogging.

GM’s Female Blogger

Posted by: Heather Green on May 11

About the addition of a female to GM’s FastLane blog.

Why Corporate Blogging Works

Posted by: Heather Green on May 10

Gapingvoid has a very simple, elegant explanation called Why Corporate Blogging Works. It explains the dynamics of corporate blogging and how it can help both the customers and the company….

Wikis spread into corporations

Posted by: Stephen Baker on May 06

Intellisync shows how companies can use wikis as collaborative tools, even when teaming up with competitors.

DaimlerChrysler’s timid blogging strategy

Posted by: Stephen Baker on May 04

DaimlerChrysler is pursuing a timid strategy in the blog world

Automated PR inspires paranoia

Posted by: Stephen Baker on May 04

How the prospect of PR through RSS feeds inspires fear within one journalist

In search of scootering bloggers

Posted by: Stephen Baker on May 03

Vespa looks for bloggers. Question: How they’ll build traffic.

Bam! Emeril on the iPod

Posted by: Heather Green on May 02

How the chef Emeril Lagasse is using blogging tools to reach out to his fans.

Corporate Blog, Rising

Posted by: Heather Green on April 26

Just tripped over a great article (via Mike Manuel) that the very prolific Ed Cone penned (when exactly??) for CIO Insight magazine on corporate blogging. It’s really informative and chock…

The Costs of Blogs

Posted by: Heather Green on April 25

Quick post about how the cost of marketing will probably increase for commerical blogs to stand out.

BusinessWeek cover curse?

Posted by: Stephen Baker on April 25

BusinessWeek has a reputation, right or wrong, for jumping on bandwagons before they fall off a cliff. It’s called the BW curse. Is it possible that we’re wrong about blogs?

The Basics

Posted by: Heather Green on April 24

Discusses very basic steps to using services such as PubSub and aggregators. Answers basic questions from people who aren’t very familiar with blogs.