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How Apple's App Store is like McDonald's

Posted by: Stephen Baker on June 25

I remember hearing long ago about how a fast-food also-ran (I don’t remember which) figured out where to put its restaurants. It knew that the industry leader, McDonald’s, spent millions studying demographics, economics, and traffic flows to map out its restaurants. Instead of replicating all of that work, this rival simply located its restaurants near the new McDonald’s. It piggybacked on the big dog’s research.

Now I read on TechCrunch that while the iPhone App Store has more than 50,000 applications, only a few of them are popular. To date, the enormous number of developers working on iPhone apps has been regarded as a crucial advantage for the iPhone over its rivals, including the Blackberry, Google’s Android phones, Symbian and Windows machines. But if only a handful gain traction, can’t developers for the competitors simply focus on replicating them?

True, it’s not innovation. It simply feeds off the massive iPhone laboratory. But it could be a quick and easy way for competitors to offer consumers what they want.

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Reader Comments

Jim

June 25, 2009 04:05 PM

What? What a waste of a post.. Getting desperate to keep your post count up? Good luck!

Eddie

June 25, 2009 05:44 PM

Leaving innovation up to your competitors isn't much of a business plan. Remember that even in your example you're referring to the McDonald's competitor as a "fast-food also-ran". In fact, you don't even remember that company's name!

So quick and easy yes. Effective, possibly not so much. By chasing someone else's tail, you might end up running the *next* company that someone doesn't remember the name of.

mik

June 25, 2009 08:38 PM

A useless comment like this in a so-called major business magazine is a clear statement on why America is largely in trouble. The real story is the booming success of the iPhone which has revolutionized handheld communication, just as the iPod did to music sales. Instead of criticizing the genius of Apple, BW should be asking why aren't more American companies as inventive. Such as the auto industry. If Apple were making cars, we would be living in another world of personal transportation.

Michael M

June 25, 2009 11:54 PM

The Apple app store is currently a reminder of how the internet was a dozen years ago: it's the wild, wild west with apps that no one asked for and no one needs just like there were (and still are of course) websites that no one asked for an no one needs. the difference is that some of these cost money and by and large most of the ones that charge are joke.

It's Apple's ship that all these rats are riding on, it should be Apple's responsibility to filter threw the garbage and make their store one that they are proud of and that the customers really like. To date, that is not the deal.

elliot

June 26, 2009 04:38 AM

I have no idea what the hell you're talking about, insert rabbit with pancake here.

Also, please re-read your first sentence. It's missing something...

Joey Cheung

July 5, 2009 04:49 AM

Looks to me that's almost exactly what Android + HTC are doing with their new HTC Hero with it's own "widget" styled interface..

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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