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Why Twitter catches on: No guilt

Posted by: Stephen Baker on May 05

I was at Union Square Ventures last week talking to Fred Wilson and
Brad Burnham about—what else?—friendship. They have an equity stake in Twitter, and have devoted plenty of thinking to what makes it so insanely popular. I came back to Midtown with a new appreciation for it.

One of Twitter’s charms is that it demands almost nothing of us. Say you get an email from a friend with a link. There’s a certain expectation for you to watch it and to say thanks. It’s a homework assignment. So before sending an email, you go through a cost-benefit analysis. Will this person appreciate it, or view it as meddlesome homework (or a waste of time)? E-mail is work and obligation.

On Twitter, each of us can recommend a link. If you have 500 followers, maybe 50 of them see it. Maybe five of them take a look. Let’s say two appreciate it. The other three may be less likely to open your links in the future. Maybe one will “unfollow” you. But that’s ok. Each of us finds our own audience. But the key is that there’s little guilt or obligation associated with Twitter. It’s a managed pool of serendipity.

My question: Is Facebook fundamentally different? (For some reason I feel less free about posting stuff there.)

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Reader Comments

steve

May 5, 2009 04:12 PM

you are only tied to your thoughts, nothing else... facebook attaches your thoughts to your past, which i think makes them more likely to be judged. tweeting is like throwing a million lines in the water... you normally aren't going to catch much, but every now and then you get a blip or recognition, an RT, a good @ reply, and suddenly the 10% catch rate validates the 90% nonsense. fb is more of a reversal to that model if you ask me which invariably comes with more 'guilt' as you put it... i'd call it social constraint

Michael L

May 5, 2009 04:20 PM

nice post. same reason i have been equating twitter to the cb radio airwave, vs. a telephone.

Glenn Vogelsang

May 5, 2009 05:04 PM

A corporate client of mine is very worried about the legal ramifications of an open Facebook page.

Can you direct me to any resource material?

Thanks

Doug MacMillan

May 5, 2009 05:23 PM

Unlike Twitterers, avid Facebook users catch up with almost all of the posts their friends have made since their last visit to the site. Therefore, there's a sense that your voice is louder and more important -- what you say better be good.

There's also more subtle difference: you can only sign up to read someone's posts on Facebook if they agree to let you. I this process of "friending" implies a social agreement that we're going to do out best not to waste each others' time.

isayusaymax

May 5, 2009 11:03 PM

Maybe that's why the user retention rate is at 40% according to a recent Nielson report. Even Oprah already bored with Twitter. However, being able to post real-time social mail from isayusay to Twitter, you get a lot of clicks.

Joy A. Rogers

May 6, 2009 02:26 AM

I agree, I'm very selective of what I post to Facebook, than what I post on Twitter....No Guilt is Good...allows Freedom! Great Post, made me think!【ツ】
@joyarogers

@Ravin_dave

May 6, 2009 09:36 AM

Twitter is like an open chat version of talk radio where anyone can jump in.

Facebook has much more utilitarian value for the user/ friends that engage, beyond just disseminating information to your audience.

Originally, all of my twitter updates were drawn from my facebook ones. Now, i keep facebook updates relevant to that audience, while twitter updates relevant to those followers. While there may be some spill over, each group is using the tools for different reasons. And to the point above, twitter carries less psychological baggage, and is just easier to throw stuff out there, which makes it more sticky.

Bob Scheier

May 6, 2009 11:38 AM

I'm finding much less spam, more valuable content and contacts on Twitter than on LinkedIn. Another basic, but important difference; Using TweetDeck no need to log in as I need to do with Twitter. Easy in, easy out...

Tanya Thomas

May 7, 2009 02:16 PM

I would like to ban Twitter, Myspace, TweetDeck, Facebook and etc. I think that they're all a waste of valuable time. I truly believe we as Americans can find something better to do.

Paul Saunders

May 8, 2009 01:30 PM

So much has evolved in how we use both mediums in such a short space of time. In January I had overdosed on FB believing I had found such a clicky little mass of 500 so called friends! But for me FB is now merely a jazzed up Flickr (which I love- as it focuses on one thing only that it is good at) and in FB I now only occasionally make comments.

My true 'friends' interact with me respecting an unspoken etiquette of giving+sharing of relevant feeds - on Twitter nobody throws a pillow at me, shouts at me , pokes me or invites me to an event the other side of the continent where I feel obliged to explain 'why' I can't attend! Twitter is here for the long haul and is the real super highway of specific knowledge, that only you, crave and desire as and when you wish. People forget that Twitter is as private or as public as you wish it to be at all times.

I would be interested to read the comparison stats on drop off activity by users on both platforms, now, compared to 6 months ago. Think they would reveal a trend gathering more momentum than we could comprehend.

Keith Tacla

May 14, 2009 07:29 PM

I agree with your article to some extent. If you look at Twitter for a business application then before when you had no one knowing what you did beside the face-to-face interactions you made in the professional world. Now, Twitter gives business professionals a higher percentage chance of building more business relationships online. More Social = More Search = More Business.

As for Facebook its a personal site with closer connections. Yes, people are on them but, I wouldn't recommend it for Business purposes. This is why we have Linkedin.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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