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Relative clout: BW vs. TechCrunch

Posted by: Stephen Baker on May 22

I thought BW had clout, but Michael Arrington at TechCrunch appears to have a level of influence I have never seen at the magazine. He has made CEOs cry merely by turning them away.

More than once I’ve had a CEO break down and cry on the phone when we said we weren’t covering them. And more than once, I folded and wrote about them after those conversations.

Now maybe it’s that the CEOs I’ve dealt with, in places like Pittsburgh and Stockholm, are made of sterner stuff. More likely, in the current Valley craze that Arrington decries, entrepreneurs view TechCrunch as a gatekeeper. Not a bad niche for a blog. But I think Arrington’s disclosure is going to alter the dynamics of tech promotion in the Valley. If Arrington plays hard to get, entrepreneurs will learn, start sniffling.

Reader Comments

Mike Keliher

May 22, 2007 10:25 AM

I think Arrington has the clout he does because what he covers (Web 2.0-ish companies and technology) is so close to how he covers it (on a blog). It's a natural fit, so he has a huge audience and the companies he covers get huge exposure.

But there are plenty of companies that, while they'd likely appreciate the exposure, piles of Web traffic from TechCrunch aren't going to mean much for them -- like an oil-pipeline company or Best Buy when you're writing about what it's like to work in a place that's "busted the clock."

BusinessWeek has a least as much clout as TechCrunch, if not more. Don't start crying...

steve baker

May 23, 2007 10:22 AM

Ok, sniff, sniff. I'll pull myself together.

Greg

May 25, 2007 09:41 AM

Making this statement in public is a genius strategy. Now he'll have every CEO in the world calling him and saying they just don't know what they might do to themselves if they don't get covered. It's a study in how to turn a tape recorder into an cash machine.

I think TechCrunch's ad rate just quadrupled.

forestcall

May 25, 2007 07:44 PM

Its interesting whats happening on the web these days with professional bloggers. I see many bloggers talking smack at other bloggers who pulled off a winning career. I see this on all levels. The other obvious parallel is the Web 2.0 crowd that says they thought of the same idea as Youtube and they always say "we are just as talented as the Youtube founders, damn it!".

Anyways I would love to see more Techcrunch winners that are being operated by crafty guys like Arrington :-)Im not even sure if I personally like Arrington but he is making money and doing what he loves. "Good on ya Arrington".

Sniff Sniff I want a Youtube success too!! :-)

Rant, Rant, Rant....Bla, Bla, Bla

Lame

June 11, 2008 03:34 AM

It's easy to get on Techcrunch even if Arrington hates you. Just bate him. He's pretty lame himself and he'll call you out and bingo, you get all the traffic you want. Very few people actually care about Arrington's endorsement, they just want the traffic.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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