Posted by: Heather Green on April 25
After Dave Sifry published the most recent State of the Live Web, I emailed him to drill into a couple of the numbers, prompted by questions at Matthew Hurst and Steve Rubel’s blogs. The data Sifry sent back seems to show that blogging growth is plateauing.
The reason? Though social media is going strong, one particular form of it, blogging, simply might not be for everyone.

The numbers here show around 15.5 million active blogs, or blogs that have been updated in the past 90 days. Hurst pointed out, and I agree, that this is a more key number. That’s why I asked Sifry for this data. It’s a very different number from the overall 70 million total blogs that Technorati ever reports tracking.
As well, the percentage of blogs that are active compared to the total number of blogs tracked by Technorati is declining, according to the data that Sifry sent. (Here’s the actual slide he sent, which I can’t shrink down without losing the data)View image
March 2007 15,534,430 20.93%
Oct. 2006 15,297,100 27.42%
May 2006 13,720,748 36.71%
I also asked about daily posts. I had been a little confused by a sentence he wrote that said that daily posts were growing, though he had included a chart that appeared to show them dropping.

Here’s his answer: “The number of new posts per day that Technorati is tracking is indeed increasing, from about 1.3 million posts per day to about 1.5 million postings per day.”
However, there has been slight decrease in the number of English-language posts.
The number of daily English language posts dropped to 495,000 in March from 507,000 in October.
In other words, in October 2006, 39% of blog posts were in English. In March 2007, only 33% were in in English.
In his email Sifry says “My conclusion is that we’re still seeing growth in the blogosphere, but that the growth is slowing.”
I would argue that it’s peaking, though of course, to be entirely sure, you need to have more data for a few more quarters.
But what does it mean, whether it’s slowing or peaking? It may well be, as Rubel and Gartner argue that, most people interested in setting up their digital soapboxes already have. And that folks are opting to do other types of social media, including video, podcasts, and social networks, which appeal to them more.
Excited to try out a new way of connecting with folks online, people flocked to blogging. But after 3 months on average, most bloggers realize that writing about their politics, launch haunts, or co-workers isn’t for them, says Adam Sarner, an analyst at researcher Gartner Inc. Sarner argues that, since the audience reading blogs continues to grow, this classic tech cycle of hype and maturity is good news for the remaining blogs. Those left standing are the influencers that attract audiences and advertisers.
But overall, the question of just how big the blogosphere could be is becoming much clearer.
Very interesting post. If only 33% of posts are now in English, where are the rest? Does this support the various reports which have been floating around about the size of the Japanese and Chinese blogging markets?
Thanks for this insight. It certainly seems clear that these stats may bear out the experience of blog proponents and web developers on a local market level.
On a local level, in my case Des Moines, Iowa, blogs have always been considered "bleeding edge" and have not really taken strong root among the universe of potential blogarati. Certainly, plenty of blogs originate here and in Iowa. But, hundreds of professional offices (read: law firms) and other businesses seem intent on ignoring the possibilities.
Your conclusion that this means greater influence for those who DO blog - particularly when business blogs are considered, I would absolutely agree with.
No surprise that some blogs and bloggers are lagging. It takes time to prepare, research, frame, structure, and write a good blog. The best are those capable of incorporating original reporting and cogent analysis. I've been a journalist for 30 years, writing for mainstream and new media, and a former national correspondent and contributor to the New York Times since 1981. I started www.modeshift.org to fill a void where urban affairs,environment, technology, economic and communications converged. Blogging provides a way to frame these issues that is so much more readily approachable than in more formal forums. But I also devote roughly two hours a day writing, and many more engaged in research. All that for the roughly 1,000 visitors who stopped by Mode Shift last week. That's enough, especially the handful of readers from Australia, Europe, Japan and China, to keep me going. Writing is like breathing to me. Blogging is adding fresh oxygen. Best, Keith Schneder
The smart bloggers have figured out how to cater to niche markets with the future possibility of interesting deep pocketed sponsors (ie paidContent). Without this motivating factor, is it really worth the daily effort?
Heather,
Great comments. And nice thoughts from Keith as well. I haven't given up blogging yet :). I suppose it is because I feel that I have something to say. Better yet, I use my blog, Stock Picks Bob's Advice (http://bobsadviceforstocks.tripod.com/bobsadviceforstocks), as my own amateur way of refining my own trading rules and maintaining a disciplined approach to picking stocks, investing, and portfolio management.
Over the last four years, I have found that it takes me longer not shorter to put together a post. My own expectations have grown about what is an acceptable entry.
And the experience of blogging has increased my own education about the investment world considerably.
The secret of successful blogging is like every other transaction in the business world. The attempt at providing a product to the consumer of that product that exceeds their expectation. I believe that writing must be based in transparency and honesty and I try to be scrupulously honest in every word that I write online. I share my transactions with my unknown readers and share my own portfolio with them as it develops as if they were my best friends.
And friends they are.
Robert Freedland
Great Insight. Going by the data, growth is slowing from 11% (may-oct2006) to 2% (oct2006-march2007). I suspect the hype is over and a maturity cycle is beginning - soon we will see some of the useless blogs falling off the radar. Another insight I notice is that many technology blogs seem to focus on breaking news (rehashed without much value from new sites such as Yahoo! News and Google News and wire reports). Again, with the maturity cycle, blogs that simply rehash breaking news will give way to blogs with meaningful insight and discussion. At Techuntangled.com, I don't focus on breaking news, but rather on adding value through insight and analysis, even though it means being a day or two late, while keeping in mind that even news becomes irrelevant after some time.
Thank you for a very interesting and informative article - and some great comments too.
I must admit that I am quite new to blogging but already find that my blog Bid4Binary.com is evolving. I started out posting about movies I had seen and fun things I had found, but now I am posting more about what interests me and what I believe would be of value to others in my field. I also had visions of making money from AdSense and simply jumping on the bandwagon as it were.
I now find that I am spending significantly more time thinking about what to post and trying to post meaningful articles. If I were not dedicated to this, I would more than likely have given up and added to the inactive blog statistics.
I believe that there is a place for both personal and business blogging but only those that take the time and effort to add real value to their users will ultimately survive.
It will be interesting to see how the blogs that will stand the test of time evolve and find new and innovative means of keeping themselves "alive."
Wow, this is an excellent article. There are 15.5 millions active blog and there are 1.5 millions posting per day. This is an active community that we cannot miss.
I started blogging few years back and it was for leisure only. I have just recently started a new blog to discuss using Wordpress Blogging as an eBusiness strategy to capitalize on the blog growth. It will be interesting to see how the blogging community can contribute to new sales for the company or individual.
I've been in the business of bloggin for a while now but I don't own one. No! I'm not crazy to have wasted my time on blogs when I don't own one. In my opnion, blog are the best way one can learn and contribute to discussions. I salute the first person who introduced the idea of blog.
We started our advocate sites several years ago related to human dignity in the workday. The Free Enterprise system is supposed to make it easier for all to be good. However, with the advent of so called Free Trade workers were pitted against each other in a global economic arena. This was wrong. Labor is the core of all societies and as Adam Smith believed labor is something "sacred".
We asked ourselves and put the question to the world - who said we had to compete like this with one another based on the cheapest labor markets of the world. We further asked why is the process called Free Trade if it is primarily about moving production and factories from place to place based on the lowest levels of labor costs. The main commodity turned out to be human beings who as workers are put on a world trading block to compete with one another for the same jobs.
We pursued a document we found from 1992, that said the U.S. Federal Government itself sponsored the moving of factories starting in 1956. It was supposed to be a temporary program but it never ended. At first, only a few U.S. factories were moved to Mexico and Central American, but later the process evolved into the Maquiladora factories which uses impoverished workers to make goods for American consumption. At the same time, U.S. companies took advantage of the situation by sending their "dirty manufacturing" to Mexico to escape all the pollution standards in the USA. And yes - Gore who talks green now was part of the problem and not the solution.
Prior to the passing of the NAFTA and GATT trade agreements, there were already more than 2,000 former U.S. factories in Mexico. When President Clinton led the way in passing both NAFTA and GATT as if it was his mission in life, the number quickly doubled to more than 4,000 factories being moved to Mexico.
Soon after getting both NAFTA and GATT passed, President Clinton had to rush billions of dollars to Mexico to save the peso.
This demonstrated that so called Free Trade was a failure for many years.
The more than 4,000 factories moved to Mexico did not stop the flood of Mexican workers coming to the states. Mexico reports a low unemployment rate just like the U.S. does and so we can assume there are jobs in Mexico, that Mexican workers will not take. President Bush just talks about the jobs Americans won't take but never says anything about the 4,000 factories moved to Mexico. Now many of these factories are moving out of Mexico to places like China where workers will take the jobs for pennies a day.
At our main sites we explore and trace the history of this global economic arena with the main site being Tapart News and Art that Talks at http://tapsearch.com/tapartnews. A mobile user friendly summary of the articles a the site is http://tapsearchnewsmobile.filetap.com
We explore the lost worlds of the Globalist Free Trade Flat World (Thomas Friedman, New York Times) at http://tapearch.com/flatworld with the mobile user friendly summary at http://tapsworldmobile.filetap.com
We have taken over a moderator of a worldwide blog at http://www.bizarrepolitics.com/ and have many articles at http://ezinearticles.com/?expert=Ray_Tapajna
The stock has gained 150% from Oct 8, 2007 to Oct 22, 2007.
By the way check this company MDFI. Their stock is set to increase because of their association with Apple iphone and Complete Care Medical. Find more about this company and stock http://www.growurmoney.com/medefile/
I think it is an interesting report, but what I am really interested in is if the number of blog visitors is going up or down...
It's been nearly a year since Technorati released new "state of the live web" data. Hopefully the new CEO can bring us up to speed on what the growth rates are and if there's a plateau or not.
With so many blog poping out everywhere, nitch is way to go.
-----------------
YouYap.com
with great blogs on internet marketing , web traffic is easy .
In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.