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DuPont hires bloggers for videos

Posted by: Stephen Baker on March 18

Just like everyone else, chemical giant DuPont was looking for some buzz and word-of-mouth magic. So they hired DeNuo, Rishad Tabaccowala’s consulting boutique within the Publicis Groupe. With consulting from Jeff Jarvis and Amanda Congdon, DeNuo created a set of Science Stories, which they hope will travel widely around the Web. These are two- to three-minute shorts, including archival footage and hosted by a highly animated Congdon, on things like bullet-proof and fire-proof fabrics. The idea, clearly, is to get kids interested in these technologies and, by extension, in DuPont.

DeNuo’s Dan Buczaczer, who headed up the project, tells me that DuPont will be advertising its science stories on BoingBoing and Digg videos.

Reader Comments

Clintus

March 19, 2007 05:16 PM

Great choice with Amanda. She could sell me anything and is very entertaining to watch.

Sohbet

March 24, 2007 11:08 AM

Good choice with Amanda. She could sell me anything and is very entertaining to watch.

lol

April 3, 2007 09:49 PM

Superb choice with Amanda. She could sell me anything and is very entertaining to watch.

Sara

April 10, 2007 12:08 AM

Interesting that someone who appears on ABC News is doing a commercial for Dupont. She is a recognizable face and in doing this commercial she can't expect for it not to be viewed as an endorsement. Not very ethical.

video videos

July 9, 2007 07:46 PM

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oyun

October 3, 2007 07:45 AM

thanks

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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