DuPont hires bloggers for videos
Posted by: Stephen Baker on March 18
Just like everyone else, chemical giant DuPont was looking for some buzz and word-of-mouth magic. So they hired DeNuo, Rishad Tabaccowala’s consulting boutique within the Publicis Groupe. With consulting from Jeff Jarvis and Amanda Congdon, DeNuo created a set of Science Stories, which they hope will travel widely around the Web. These are two- to three-minute shorts, including archival footage and hosted by a highly animated Congdon, on things like bullet-proof and fire-proof fabrics. The idea, clearly, is to get kids interested in these technologies and, by extension, in DuPont.
DeNuo’s Dan Buczaczer, who headed up the project, tells me that DuPont will be advertising its science stories on BoingBoing and Digg videos.
Reader Comments
Clintus
March 19, 2007 05:16 PM
Great choice with Amanda. She could sell me anything and is very entertaining to watch.
Sohbet
March 24, 2007 11:08 AM
Good choice with Amanda. She could sell me anything and is very entertaining to watch.
lol
April 3, 2007 09:49 PM
Superb choice with Amanda. She could sell me anything and is very entertaining to watch.
Sara
April 10, 2007 12:08 AM
Interesting that someone who appears on ABC News is doing a commercial for Dupont. She is a recognizable face and in doing this commercial she can't expect for it not to be viewed as an endorsement. Not very ethical.
video videos
July 9, 2007 07:46 PM
Great blog congratulations!come visit our site and see amazing free on line movies www.zigbr.com
oyun
October 3, 2007 07:45 AM
thanks
Post a comment
About
In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.
Recent Posts
- Can Wall Street’s Numerati land in tech?
2 comments - Mobile paradox: When your head isn’t with your body
no comments yet - ComScore Data and the Mobile Revolution
3 comments - What to ask Nate Silver at SXSW?
1 comment - Economics of call centers
2 comments
Categories
- Books
- Business Exchange
- BusinessWeek
- Citizen Media
- Definitions
- Documents
- How To
- Inside Companies
- Jobs
- M&A
- Numerati
- RSS
- Weekend Rant
- Wikis
- advertising
- blog business
- blog cover revision
- blog technology
- business blogging
- comments
- design
- digital media
- entrepreneurs
- international
- legal
- mainstream media
- marketing
- mobile
- new blogs
- personal data
- photos
- podcasting
- politics
- privacy
- referendum
- research
- search
- skills
- social networks
- society
- spam and other abuses
- tagging
- video blogging
- wiki
Archives
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
BW Mall - Sponsored Links
- Mutual Funds at Fidelity Benefit from years of mutual fund management experience.
- Dowload Free CRM White Paper from SAP Read this white paper, get the basics on CRM, and avoid the "CRM paradox”
- Life Insurance Comparison Guide Life Insurance That Fits You. Enter Your Info, and Get Rates From Top Providers.
- Earn 15%+ Return w/ Medical Investments Earn a Monthly Distribution: Invest in Expert-run Imaging Centers! $25k minimum.
- Try Currency Trading Learn to Trade FX with a Free Demo. Free Commentaries and Market news.
- Buy a link now!
Business Tools
A-Z Index
List & Rankings
Blogs
- Apple
- Asia
- Autos
- Branding
- Economy
- Investing
- Management Trends
- Real Estate
- Small Business
- Social Media
- Technology
