Vlog Ho

Posted by: Heather Green on December 10, 2005

The New York Times Sunday Arts section has a really good roundup on video blogging, with Rocketboom and its 100,000 online daily viewers as the centerpiece to explain the whole phenom. They also did some nice reporting and writing on other video bloggers, including Chuck Olsen, Michael Verdi, and Ross McElwee who haven’t gotten much play until now in the mass media. We’ll be hearing about more video bloggers, though, for sure.

I like the last paragraph:

“A site like Ms. Rule’s Scratch Video, which has about 8,000 subscribers, suggests that it may soon be possible for video producers to distribute their programs directly through the Internet - and possibly even make a living doing it, in much the same way novelists with small but loyal followings can build a career without ever cracking the best-seller list. Until now, both the television and film industries have been built on a model that requires producers to appeal to millions of people or be considered failures. If Amanda Congdon (from Rocketboom) at one end of the spectrum and Charlene Rule at the other continue to add viewers at the rate they’re going, they and the best of the other vloggers might just provide a viable alternative to that lowest-common-denominator business model.

In other words, the revolution may just be vloggerized.”

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