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Small business blogs: A selection

Posted by: Stephen Baker on July 17

Thanks for all the responses to my call for small business blogs. I went through the comments and put together these links, in no particular order, so it will be easier to check them out. They range from a first-time Hollywood producer to Aldo Coffee in Mt. Lebanon, Pa. (where I used to live, back when BW still had a Pittsburgh bureau). Here’s a small biz site, run, naturally, by a small biz. This 55-person data recovery company bet that a blog with the voice of the CEO would pay dividends. BlogBridge is a three-person company that has an open-source aggregator. A British sheet metal company runs the Tinbasher blog, and a British tailor posts on English Cut. Here’s one for those, as one reader writes, who are drawn to the “gloriously uneuphonious phenomenon of composting toilets.” Hayden Trumpets teaches tooters not only how to hold the horn, but even how to breathe. This consultants’ blog just debuted in June.

One bracingly frank writer has started a blog on specialty insurance--but isn't convinced yet that it "will have a big impact on marketing." (We'll be glad to have an update on that one.) Paul Perdue's Purdue's new blog deals with Internet order fulfillment. Marqui, which made a splash earlier this year by paying bloggers, has a communications management blog of its own. Finally, this from a luxury resort business.

There were a couple of comments touting blogs, but without including the urls. I didn't hunt them down. A couple of the other ulrs didn't seem to work. Also, I'm having a miserable time getting onto sites from this laptop. I usually go through a post and try the links before posting. But that's holding me up today. Sorry in advance if any of them are duds. Also, if you click through these blogs and find an approach that seems either really smart or... otherwise, we can discuss. I'm only starting to look at them myself.

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Reader Comments

RichW

July 17, 2005 08:44 PM

Stephen,
Thanks for including Aldo Coffee Co. in your list (even if not by name). If you ever get back to visit your old stomping grounds in Mt. Lebo, first cuppa is on us.

Btw, Hugh McLeod, who was the one that got English Cut into blogging, is now doing the same with Stormhoek, a South African winery. You can read about his strategies for both companies (and others to come) on his GapingVoid.com blog. Smart dude.

James Governor

July 18, 2005 05:59 AM

Well i may have failed to get your attention with an email but the beauty of the blogosphere is commments.

RedMonk is an industry analyst firm. We use blogs are a primary publishing mechanism, in order to distribute our ideas and thinking. Like google, we have a 20% time. but in our case its for blogging, in order to build community. we have increased web traffic from 4k page views a year ago to more than 300k today, in under 12 months. We use full text, rather than forcing people to visit the site, so i have to imagine readership is even higher.

We also use wikis for community initiatives and shared content.

finally we use creativecommons licensing to make it easy to distribute our content, where appropriate, or with share and share alike licenses, say, for shared IP models with partners or interested parties.

james governor

July 18, 2005 06:02 AM

note to self - don't forget to include urls
www.redmonk.com/sogrady
www.redmonk.com/jgovernor
http://www.redmonk.com/wiki/index.php?title=COA

John Wagner

July 18, 2005 09:33 AM

Stephen:

all about qtags is a blog by QTags co-founder Allison Gower which focuses on the use of mobile phone texting as a marketing tool (disclosure: I contribute to it as well as QTags is a client of mine).

QTags is a startup business trying to build a market for its service, and the blog is the company's primary external communications tool at this point.

www.allaboutqtags.typepad.com

Mark Johnson

July 18, 2005 11:39 AM

Stephen:

I publish a couple of daily web magazines concentrating on travel using blog formatting:

http://www.hotelchatter.com

http://www.jaunted.com

Or organization is small, but growing. With the success of our early publishing efforts we hope to publish more web magazines in the future.

Check 'em out if you get a chance.

David Porter

July 18, 2005 12:06 PM

Good Morning Stephen,

I am in the process of building a blog to help people manage the liability side of their balance sheet. This is done primarily with proper use of mortgage tools and using non deductable debt only when necessary.

Please check out my progress.

David Porter

Paul Purdue

July 18, 2005 12:32 PM

Thank you for including my blog in your list of small business blogs! Blogging is both challenging and fun, but sometimes one does wonder if one is talking to oneself. It's nice to know others are taking note.
Paul Purdue

Janet Johnson

July 18, 2005 04:00 PM

Thanks so much for the mention of our blog in your list. We're having a great time leveraging blogs at Marqui (note correct spelling), as we explore this uncharted territory.

We have certainly learned a lot about the potentials and pitfalls of leveraging the blogosphere, which we are pleased to share with our readers.

Your mention will go a long way in getting the word out. Cheers!

Ed Deevy

July 19, 2005 09:08 AM

Steven
, I'm an organizational development (OD) consultant and I publish a blog with news and views on emerging workplace issues. After six months the blog is still evolving. Would be interested in hearing from others who may be engaged in similar blogging. My URL: www.TheDeevyReport.blogspot.com
I always look forward to all the good info that you and Heather have to share.

Charles Jolley

July 19, 2005 11:06 AM

Stephen,

I mentioned in the other blog comments that we are starting a new business right now and much of our marketing strategy will be centered around blogs but I didn't include a link because we weren't ready with our first blog yet.

Well, we just launched our first blog. It's called the Small Business Cookbook:

http://www.sbcookbook.com

Our target audience for our new venture will be businesses with 10 employees or less. This blog is our first effort to serve this community. We will also be starting a podcast for the cookbook soon.

You can read a bit about our new business as well at:

http://www.okito.net/sprout

We will be launching in October.

Carl LaFlamme

July 20, 2005 04:42 AM

Hi Stephan:
We've recently launched Smallbiz America which celebrates small businesses and people who make small business work. It's utilizes both radio thru audio profiles of small business owners (airing in several markets) and the smallbizamerica.com website to highlight small business owners.

owen

July 20, 2005 03:20 PM

hi stephen-
wanted to show you what we're up to at KitchenArts. We're a small retail operation in boston with no online presence...until now. we have started a videoblog with demos of kitchenware and a link to an ebay store where items can be bought. we plan to update regularly and start publicizing in the fall (you might say the site is currently in beta...) know any other business videoblogs? -owen

Paul Woodhouse

July 27, 2005 05:33 PM

Seeming I keep getting trackbacked, I thought it'd be rude not to pop on and say thanks.

Don't want to appear ungrateful and all that.

There's a half decent list of small business blogs here:

http://blogthenticity.com/links/

And an even more exhaustive list here:

http://jeffreyhill.typepad.com/voiceblog/

Enjoy.

Hangover cure

June 1, 2006 01:47 AM

I mentioned in the other blog comments that we are starting a new business right now and much of our marketing strategy will be centered around blogs so it could be your first step Towards your sucess with us.
http://www.drinksos.com/hangover-cure.html

Mr. Smith

July 17, 2006 11:19 AM

Good morning all,

I am new to the blogging world as I have yet to really endulge in this as a communications tool, but I must say, this is incredible.
I'm the owner of i2imarketing a marketing consultant company who work with small businesses to make them more competitive and overall successful.
Blogging is definitely a tool I have pointed out to them, and I have started my own @ http://i2imarketing.blogspot.com/ ... I welcome anyones thoughts and comments!

Blog on!

Andrew Griffiths

January 23, 2007 06:28 AM

G'day - Sorry to post such a late comment Stephen but I am a relative newcomer to the world of blogs. I am an Australian business writer - I have five books sold in 40 countries around the world. Have a look at my site and see how we compare in my neck of the world.

Cheers,

AG

Jakee

June 29, 2007 08:20 PM

i like south african wines but first you read about all this warning labels


tony

July 1, 2007 02:25 PM

Small business blogs: A selection nice article for all those who want to open there business i also want to open a wine club in south africa so thats blogs is good for me

Liza K

July 4, 2007 04:40 PM


Hi. Was just reading this blog and wanted to share a heads up on a video/collabroation service I use in my own business. I'm home-based marcom consultant with clients, vendors and partners all over the US and am always collaborating or presenting long distance. I recently found a hosted service that combines video conferencing, desktop sharing and collaboration with only a webcam/microphone needed. It saves a lot of time trading edits and cuts down on overnighting. Very useful -- KnowledgeNetworks at http://poundi.com/knowledgeltd.com/.

leo

August 15, 2007 04:24 AM

mostly time I found blog but I naver gain lots of information but this blog have lots of important information abt this and I got lots of imformation on it . Thanks

Steve M

August 27, 2007 12:49 AM

That's really a smart and quick sloution for video conferencing, without much efforts and time.
http://www.sony-conferencing.com/

Buy

September 13, 2007 01:44 PM

I am impressed to see this blog. There is a lots of imformation for me. I naver been seen this type infomative place . I m very thank full to the owner of this blog. http://www.cheapviagrabuy.com

Christina joseph

September 16, 2007 11:40 PM

Cool. I'm particularly impressed with the WPF design and animation coming out of thirteen23.

Amy

December 4, 2007 03:38 AM

[...]This crazy modern world gives us lots of ways to get together, without boarding an airplane… from
fancy video conferencing, to free conference calling and Skype, it’s all good.
Sony Video Conferencing Sytem
[…]

Linda Myers

January 2, 2008 04:38 PM

I recently used AcquireLists to append emails to my 100,000 IT contacts and they were able to provide me with an average of 75,000 emails appended. I executed an email campaign targetting 75K emails and the result was astonishing. I got 1050% ROI. I have plans to use AcquireLists for my entire 1 million data base appending. If you would like to know more about AcquireLists please click on the below link

http://www.acquirelists.com/emailappending-acq.htm

Greg Pehrson

February 8, 2008 01:27 PM

Sandy Reed has some excellent ideas on Small Business at Small Business

Dave Cosper

March 23, 2008 09:50 PM

Stephen,
It's amazing that you're still receiving comments on an article that's almost 3 yrs old! The power of the Web.
We recently launched our blog at America's Best Companies. Updated daily, this blog covers a wide range of trends and issues affecting small business. There is lots of great information here!

Feel free to leave your comments.

http://www.americasbestcompanies.com/blog

scrapexpert

June 20, 2008 12:22 PM

Great article....Just started my own blog On Scrap Metal Prices and Scrap Metal Auctions http://www.scrapmetalpricesandauctions.com which provides current and historical scrap metal prices, price charts and metal market info on various scrap metals and recycleable items.

flora

July 4, 2008 05:29 PM

I just started blogging today and I must say I am impressed with how many people actually take this in a serious matter. Blogging is a great way to advertise a business.

http://www.worksmartermortgageprotection.com/

video conference

July 28, 2008 12:35 AM

hmm same thing is observed by me also flora.http//:www.live-conferencing.com

Video-conference

October 30, 2008 03:00 AM

Well...Flora you are right...
But on the other hand , many people are not serious regarding many blogs.
It depends on the nature of business.

limousine hire manchester

April 23, 2009 03:37 AM

small businesses blogs can propel a business to greater heights. In deed in this era of IT many people are constantly browsing on the web and who knows you could meet potential clients through these blogs.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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