Posted by: Arik Hesseldahl on April 23
In one of Apple’s latest “Get A Mac” ads “PC” played by John Hodgman makes several claims about how easy Windows PCs are to use. Then a bunch of tiny words appear on the screen in front of him and the “Mac” played by Justin Long. “Legal copy,” he calls it, but the more he claims, the more copy appears. See the ad here.
Of course there was some dedicated soul out there who decided to find out exactly what the “legal copy” actually said. Here’s the first section:
“Please note that when you first receive your PC there is some suggested work that needs to be done before PCs can perform at their peak. These steps include, but are not limited to, downloading and installing necessary drivers for peripherals. These drivers may include printers, scanners, cameras, storage devices, music players, and other media devices. There may be more depending on your needs. It is also recommended that first time users remove all unneeded bloatware and remove all operational components.”
You can read the rest of it, if you’re so inclined: Head over here to Macjournals, which has the entire thing. Now that I’ve read some of it, and now that I’ve seen how long it is, I have to wonder who wrote it. To paraphrase the New York Post’s Cindy Adams: Only on the Mac, kids, only on the Mac.
I really like this App commercial parody:
http://www.youtube.com/watch?v=k8ns8bT0OFU
It's JUSTIN Long... not Dustin. (You fool. Nice fact checking & editing.)
I tried to tell you, Arik. Or, to paraphrase Steve Ballmer: "Proofreaders! Proofreaders! Proofreaders!"
A blog on the daily doings of Apple and the many companies in its orbit, with insight and analysis by two longtime Apple-watchers BusinessWeek Senior Writer Peter Burrows and BusinessWeek.com Senior Technology Writer Arik Hesseldahl.
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