Apple To NBC: Drop Dead

go TEAM APPLE!!!!
First it was the music industry that thought it owned the world with its predatory pricing went down in flames like a crushed Roman Emperor and now it's non-cable TV's turn. :^)

i think apple should have continued
selling shows until the contract expired. In six
months a lot of things change . It's sad to see fans
impacted by this public disagreement- nobody wins!
it's adults acting like kids.

NBC has lost it's mind..

No one is going to pay that much for lower quality than DVD...

At $4.99/ep Season 1 of Heroes would have cost a user $114.77!!!

The DVD set that includes deleted scenes and commentary cost $36.99.. The HD version on HD-DVD only cost $69.95!!!

I've always said that $1.99 was too much given that users were not allowed to burn the content to standard DVDs payable on a stand-alone DVD player.. Lack of common DVD "Extras" have also been an issue for me.. For these reasons I've purchased a very limited amount of video content... Less than half of what I would have otherwise.. I've been sending requests to Apple to expand what the user gets for $1.99/ep.....

But $4.99??? For still less than you get on a standard DVD? Are NBC execs on drugs? And if so, which ones? I'd love to see the color of the sky in their world!

I am disappointed with NBC... I think $4.99 is way to much for an episode. That would be like paying over $100 for one season... that is absolutely ridiculous. I am glad Apple didn't budge... it would have created a precedent that would really hurt consumers and ultimately their customers. Me being one of them.

It's the fourth place thing that doesn't make sense. Why would the fourth place network draw a line in the sand like this?

I say FU to NBC.

Note to NBC:
I've paid at least $40.00 for NBC content through iTunes. I was a happy customer and even recommended the service to my friends.
In light of this recent development though, I will not be paying for NBC content. No DVD's either. I'm also going to ignore their fall season.
If you abuse your customers, don't expect them to take it.

I could never understand how/why anyone would even pay $ 1.99 for a TV show!
With electronic distribution I expected things like movies and music to get CHEAPER!
I can rent a DVD movie for 2 bucks.
There is already (well deserved) outcry from Britain over the cost of TV on iTunes.
There is something wrong with NBC's (and probably other networks in the future) concept of value.
I'm just not buying it. Literally.

Just what NBC deserves for trying to raise prices from $1.99 episode to $3.99 an episode:

OTHER CONTENT PROVIDERS BE WARNED:

Apple will cut you off from the world's pre-eminent digital media download service if you try to dictate terms for the platform Apple built from scratch and is continuing to grow internationally.

A sea change that is past the point of no return. Content providers must adapt to the Apple model or die a slow death.

Horray for Apple standing up to the Hollywood crooks!

NBC: How about you start to produce better movies/tv shows first.

It's pretty clear that NBC leaked to the NYTimes, including the vague stuff about other networks and the 90 day window, and Apple not doing enough about piracy.

That pretty much incited Apple to respond. Otherwise, I think Apple would've kept quiet as they usually do.

NBC and Universal are the same company, right? It looks like the entire company is trying to fight with Apple. However, I think a stunt like this would be equivalent to a company like Frito-Lay deciding not to sell their snacks at Wal-Mart. They aren't gonna get people to go to other stores just to buy their snacks when people can get another brand of similar snacks at the store they already go to for everything else.

An Open Email to NBC Universal

http://www.stonethembas.com

Looks like NBC is giving up some easy money.

NBC came crawling back to Apple, after being banned from the iTunes store for exactly one year.

Hurrah Apple - way to flex those muscles!