Microsoft's Bing Goes Hollywood

The search engine now offers TV shows and music

On June 22, Microsoft's (MSFT) Bing search engine began letting users locate and watch TV shows without leaving the site, a feature meant to keep people from going to the likes of Google (GOOG). Bing now offers access to 20,000 full-length episodes of 1,500 TV programs posted at Hulu, YouTube, and network sites. Using Microsoft's Zune music service, Bing also provides one-time access to 5 million full-length songs and then clips afterwards. A Microsoft survey found that 76 percent of Bing users want one destination for entertainment options to eliminate clutter. "We see a great opportunity," says Microsoft's Yusuf Mehdi.

The bottom line: A Microsoft survey found that Bing users want less clutter. Offering media within the site may help Bing compete against Google.

Fixmer is a reporter for Bloomberg News in Los Angeles.

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