Businessweek Archives

Technorati: Many Bloggers Get Paid


Today, blogs tracker Technorati released a new report on the state of blogging, and it appears that a respectable number of bloggers out there manage to eke out a living.

According to a survey of 2,828 bloggers nationwide, 13% of the respondents do blogging full time. Another 15% blog to supplement their income. Basically, 28% of the people who blog get paid for it ?which is a staggering number, if you think about it. Every fourth blogger out there is getting paid for promoting brands or driving new leads to their businesses. That — at a time when most advertising- and marketing-dependent businesses, such as traditional media, suffer. Clearly, bloggers are doing something right.


Steve Ballmer, Power Forward
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