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What Does the Health Care Landscape Really Look Like? Ask Larry Keeley at Doblin


Two years ago, when I was editor of IN: Inside Innovation, at BusinessWeek, I worked with Larry Keeley of the Doblin Group to create a vast, visual image of the very complex US health care landscape. We failed in persuading some editors of the importance of this visualization to our readers and to policy-makers and we ran only a rump version of the amazingly complex and beautiful frames produced by Larry and his talented crew.

So here is a piece of the original research that Doblin did for the VHA showing the innovation landscapes of the different parts of the health care system. Doblin is world-renown for its innovation landscape of industries and health care is certainly one of the most complex.

Many of the policy answers to the problems of the US health care system can be found here.


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