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A Rare Chat With MINI's Design Chief


Last week, I had the opportunity to speak with MINI Design Chief Gert Hildebrand. The fiercely individualistic brand of tiny autos is poised to take advantage of higher fuel costs and growing environmental concerns. Hildebrand and I talked about keeping design fresh even with just a small handful of models. And, given the widespread tumult in the auto industry ?at home and abroad — I was curious to get Hildebrand’s pulse of what the automotive design community was talking about at the show. Listen to our chat in this week’s Innovation of the Week podcast.


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