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Jeff Jarvis on Blogging.

Just came out of a great presentation on blogging by Jeff Jarvis of He was talking to an audience of neophytes and ??ld?hands and did a great job. If you want someone to talk to your people about how the world of blogging works, Jeff does it incredibly clearly.

Key Jarvis points on blogging:

1- It’s all about community and conversation.

2- Link out = Link in. Links enable conversations.

3- The role of bloggers is to curate a conversation, not dominate it.

4- Have a comment strategy—highlight your commentators and their comments (sorry, I am falling down on this in my own blog).

5- In posting, have a real voice, be brief, be provocative, respond.

Steve Ballmer, Power Forward
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